Radio. Listening‑survey studies in Switzerland: even on a reduced budget, Mediapulse chooses not to go back to old survey methods and integrates meters with streaming data.

Awaiting the publication of the 3rd quarter 2025 data from Audiradio, just a few months after our two interviews (with Martin Weber and Tanja Hackenbruch), we return to discuss Mediapulse, the organization responsible for collecting data on radio and TV…